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9 Tips to Help Your Local Business Show Up on Google Searches.

Local customers rely on internet searches to find information about your business. In fact, 88% of searches for local businesses result in either a call or visit to the business within 24 hours. People aren’t looking you up in the phone book anymore. They’re going to...

People Buy the Brand, Not the Product or Service.

You’ve probably heard this saying before. Of course, features and benefits play a big role in a consumer’s choice, but that’s not actually what drives anyone to buy. Brands that win, big or small, communicate something that goes beyond the product or service offering....

Brands are a powerful way to spread messages.

Have you ever stopped to consider the impact brands make on the world around us? I mean, look around, brands are the focal point in every single product or service we buy (or don’t buy). And it’s not like this is a new phenomena… people have been branding for...

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